The world is changing faster every day. The problem is that the rate of change has surpassed our ability to integrate facts and form meaningful opinions. Today corporate survival must focus on understanding change itself, planning before events happen, with rapid response plans that make every dollar count.

Many changes are taking place in non-traditional ways. For instance "bottom-up processes" have produced: Linux, from volunteer programmers, eBay a self managing corporation, Google searching 3.3 billion pages, 10 million blogs, and Short Text Messaging at the estimated rate of 40 billion annually and still growing. Internet is currently estimated at 700 million subscribers. What is its' economic, political or social potential and how could that effect you?

The game has changed, the rules have changed and winning has a host of new meanings. More of the same isn't going to work and you need to understand the new norm, the new reality.

Who’s watching your radar screen? Who’s bringing external perspectives that protect you from a lethal inside-out mentality? Who’s watching your back?

Huge demographic and “lifestyle” shifts are impacting your customers: ageing and wealthy populations, aggressive war for top talent, the rise of female consumer influence, designer biotech life, virtual relationships, the population crunch with 1:2 relationship between the employed and the retired. There are a host of other factors, including the untapped potential in markets in emerging economies. Like it or not, you must compete for customers in a global market. This is not your father's marketplace. This is a street brawl with very few rules.

Understanding these changes is fundamental to the continued success of your business, because these changes will alter how your customers think and feel. Soft factors may create your greatest new business opportunities. But will you see them in time and are you gearing up to exploit them?

What's stopping you? Pick up that phone and call us - 206-236-0354

Terry and Lisa Wellman

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Terry & Lisa Wellman

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