The Insight Research Corporation

Press Release

BOONTON, NJ. November 7, 2003:

Streaming technology will protect the copyrights of movies and music that are distributed across the Internet, and could generate $34 billion in new revenue in the US market by 2008, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network, in real time or on-demand, while prohibiting users from storing the files locally.

Insight Research’s market analysis study, Streaming Media in Telecom Networks 2003-2008, describes the technology by which streaming protects content from theft, and demonstrates the potential for streaming media applications to underpin a mass market that is expected to grow at a compounded annual rate of nearly 80 percent over the next five years. Delivering music or video files across IP networks and managing their digital rights will give telephone companies and other IP network operators the ability to compete against cable MSOs for entertainment and advertising revenue, and further fuel demand for broadband access to the Internet.

“We expect carriers to generate near-term revenue by delivering rich content over existing IP networks,” says Robert Rosenberg, Insight Research president. “The total number of broadband users will more than double by 2008, representing a lucrative market for streaming applications. As data-compression algorithms improve and fiber is pushed closer to the home, the next phase of the streaming media evolution will unfold,” said Rosenberg.

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