Digital Marketing is a new discipline. It operates in the Networked Society and while clearly an emerging reality, is a process that is far from complete. Part of success in understanding where we are currently, is to understand many points of view.

In support of a broader view of Digital Marketing, we've listed books we enjoyed:

Bibliography

1. Damien Broderick - “The Spike : How Our Lives Are Being Transformed by Rapidly Advancing Technologies”
2. btexact@bt.com - “Technology Timeline”, British Telecom
3. Jim Carroll - "Surviving the Information Age"
4. Cass Sunstein, Republic.com. Princeton, N.J.: Princeton University Press, 2001.
5. Manuel Castells, "The Rise of the Networked Society"
6. Adam Cohen - "The Perfect Store - inside EBay"
7. William Crossman - Compspeak 2050: "How Talking Computers Will recreate an oral culture by mid-21st century"
8. Ross Dawson - "Living Networks - leading you company, customers and partners in the hyper-connected economy
9. Peter J. Denning & Robert M. Metcalfe - Beyond Calculation - the next Fifty Years of computing”
10. Martin Dodge & Bob Kitchen -" Atlas of Cyberspace"
11. Juan Enriquez - “As the Future Catches You - How genomics & other forces are changing your life, work, health and wealth”
12. Philip Evans and Thomas S. Wurster - "Blown to Bits - how the new economics of information transforms strategy"
13. Richard Florida, "The Rise of the Creative Class."
14. Walter Fritz -"Intelligent Systems and their Societies"
15. Malcolm Gladwell - “The Tipping Point: How Little Things Can Make a Big Difference”
16. Seth Godin - "Permission Marketing - turning strangers into friends, and friend into customers"
17. Seth Godin, "Purple Cow - transform your business by being remarkable"
18. Seth Godin, "Survival is Not Enough"
19. Sam Hill and Glenn Rifkin - " Radical Marketing"
20. Keith Hampton & Barry Wellman - Neighboring in Netville - how Internet supports Community and Social Capital in a Wired Society - University of Toronto
21. John B. Horrigan - PEW INTERNET & AMERICAN LIFE PROJECT http://www.pewinternet.org/ - Consumption of Information Goods and Services in the United States - Report
22. Steven Johnson - "Emergence: The Connected Lives of Ants, Brains, Cities, and Software."
23. Ed Keller and Jon Berry, The Influentials
24. Kevin Kelly -" New Rules for the New Economy, 10 radical strategies for a connected World"
25. Christopher Locke, Rick Levin, Doc Searls, David Weinberger - "The Cluetrain Manifesto"
26. Regis McKenna - "Real Time - Preparing for the Age of the Never Satisfied Customer"
27. Regis McKenna - "Total Access - giving customers what they want in an anytime, anywhere world"
28. James Mac Hulbert, Noel Capon, & Nigel F. Piercy - "Total Integrated Marketing - breaking the bounds of the function"
29. Michael Moon & Doug Millison, "Firebrands - Building Loyalty in the Internet Age"
30. Bruce Kasanoff - "Making it Personal - how to profit from personalization without invading privacy"
31. Nicholas Negroponte - "Being Digital
32. Jakob Nielsen & Marie Tahir - "Homepage Usability"
33. Don Peters and Martha Rogers, PH.D. - "The One to One Future"
34. John Petersen - “Out of the Blue”
35. Howard Rheingold - "Smart Mobs - the next social revolution - transforming cultures
36. Marian Salzman, Ira Matathia, Ann O'Reilly - Buzz, Harness the Power of Influence and Create Demand
37. Peter Schwartz - “The Art of the Long View : Planning for the Future in an Uncertain World”
38. Patricia B. Seybold with Ronni T. Marshak - Customer.com - how to create a profitable business strategy for the Internet and Beyond
39. Al Reis & Jack Trout - "Positioning: the battle for your mind"
40. Richard Poe - "Wave 4 - Network Marketing in the 21st century"
41. Alvin Toffler - "Future Shock"
42. Alvin Toffler - "The Third Wave"
43. Daryl Travis - "Emotional Branding How successful bands gain the irrational edge"
44. Barry Wellman - "Social Network Analysis: Methods and Applications"
45. Barry Wellman - "The Internet in Everyday Life"
46. Barry Wellman - "Networks in the Global Village: Life in Contemporary Communities"
48. Michael G. Zey - “The Future Factor: The Five Forces Transforming Our Lives and Shaping Human Destiny"

Terry & Lisa Wellman

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